"Break even" means you've made back what you spent — sale #1 after that is profit. Use this before you book any shoot you're paying for out of pocket: a clip-store video, an OnlyFans PPV, a custom.
The big pink number is your answer: how many copies you need to sell before the shoot has paid for itself. If that number feels impossible, the shoot costs too much or the price is too low.
Get a copy of this breakdown in your inbox — handy when you're negotiating or planning. No spam, unsubscribe anytime.
A $500 shoot that needs 90 sales to break even is a different decision than one that needs 20. Run it before you spend it.
Business & Money guides → budgeting shoots, collab splits, and content ROI.
Everything you would not have spent otherwise: travel, studio or location fees, other performers' rates, wardrobe, props, editing time if you value your hours, and the platform's cut on the sales side.
If you want an honest answer, yes. A shoot that breaks even on cash but eats two days has still cost you something. Put an hourly figure on your time and treat it as a cost.
That is useful information, not a failure — some content earns its keep as promotion rather than direct sales. The point is knowing which is which before you commit the money.
Estimates only. Platform cuts and fees change — confirm against your platform's current terms. Not tax or legal advice.